DOVE
Problem: For the last 20 years, the standard of beauty has been defined by Dove. What about the next 20 years?
Insight: Doing beautiful things is what makes us most beautiful.
Solution: Since it takes about 18 days to form any habit, Dove launches the 18 Days of Beauty challenge to help people build the habit of doing beautiful things every day.
YOUNG ONES ONE SHOW SILVER PENCIL WINNER: INTEGRATED CAMPAIGN
YOUNG ONES ONE SHOW SILVER PENCIL WINNER: INTERACTIVE, ONLINE, & MOBILE
YOUNG ONES ONE SHOW MERIT: SOCIAL MEDIA
Dove’s 18 Days of Beauty Campaign
The Dove App
Using an app, Dove helps us plan and execute acts of beauty for 18 days.
Social Posts
Promoted by influencers, people are encouraged to join the challenge and share their moments of beauty.
