FANTA
Problem: Kids love Fanta, but teens outgrow the brand.
Insight: Make Fanta relevant and cool to Gen Z.
Solution: Gen Z wants to know who they are and what makes them unique, and Fanta can help them discover that.
Fanta Maze
Popping up at high schools and events like concerts, this interactive maze invites our target audience to find their fantasy. At the maze's center is an AI booth where the participant explores life’s questions while enjoying a Fanta. Based on their answers, the booth generates a customized “Fantasee” bottle.
Social Media
The target audience is given a series of fantasies to choose between on instagram. The filter generates ideas for those who might not know what their fantasy is and it gives them a fun, engaging game to find it.
Promotional Video
The Find your Fantasee TV Commercial encourages the target audience to daydream about different fantasies. The playful visuals even encourage the fantasies that might seem silly or wild like floating in an orange galaxy. Nothing is off limits with Fanta.
